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Your Data Rights

Every right you have over your data, what you can do yourself in the app right now, and how long we take to answer a request.

Last updated: 16 September 2026

This page explains the rights you have over your personal data and how to use them. It is free, and we will not ask why you want to do it.

Most things you can do yourself in the app, immediately, without contacting us. Those are listed first.

1. Things you can do right now in the app

What you wantWhere to go
Delete a single selfieProgress, select the photo, Delete
Delete all your selfiesSettings, Privacy, Delete all photos
Turn off skin analysisSettings, Privacy, Skin analysis
Edit your skin profileProfile, Edit
Turn off marketing emailsSettings, Notifications, or the unsubscribe link in any email
Turn off push notificationsSettings, Notifications, or your device settings
Change cookie and analytics choicesSettings, Privacy, Cookie settings
Download your dataSettings, Privacy, Export my data
Delete your account and everything in itSettings, Account, Delete account

Account deletion removes your photos, skin analysis results, profile, routines and saved products. It is permanent. Data is removed from our active systems immediately and from encrypted backups within 30 days.

2. Your rights in full

Right of access

Ask for confirmation that we hold data about you, a copy of it, and information about how we use it.

Right to rectification

Ask us to correct data that is inaccurate, and to complete data that is incomplete.

Right to erasure

Ask us to delete your data. This applies in particular where you withdraw consent, where the data is no longer needed, or where we have processed it unlawfully. We may keep limited records where the law requires it or where we need them to defend a legal claim, and we will tell you if that applies.

Right to restriction

Ask us to stop using your data while we check its accuracy, or while we consider an objection you have raised.

Right to data portability

Ask for the data you gave us, and the data we generated from it with your consent, in a structured, commonly used, machine readable format. You can ask us to transmit it to another provider where that is technically feasible.

Right to object

Object to any processing we carry out on the basis of legitimate interests. Object to direct marketing at any time, for any reason or none, and we must stop.

Withdraw any consent at any time, as easily as you gave it. This includes consent to skin analysis, to marketing, and to analytics cookies.

Rights around automated decision making

Be told when a decision about you is automated, obtain human intervention, express your point of view, and contest the result. See the AI Transparency Notice.

Right to complain

Complain to us, and to a supervisory authority. See section 5 and section 6.

3. Making a request

Email operations@plumped.co.uk with:

  1. the email address on your Plumped account;
  2. what you want us to do;
  3. if you are asking for a copy of your data, whether you want everything or only a specific period or category. This is optional and it usually makes the answer faster and more useful.

You can also write to us at PLUMPED LTD, 124 City Road, London, England, EC1V 2NX.

What happens next

StepTiming
We acknowledge your requestWithin 3 working days
We verify your identityWe will normally verify by sending a confirmation link to the email address on your account. If we cannot, we may ask for more information
We respond in fullWithin one calendar month of receiving a valid request

If your request is complex, or if you have made several requests, we may extend the deadline by up to two further months. We will tell you within the first month if we do, and explain why.

If we need more information from you to understand or scope your request, the clock pauses until you reply.

We search for your data in a way that is reasonable and proportionate. If we cannot find something you believe we hold, tell us where you think it is and we will look again.

If we refuse

We may refuse a request that is manifestly unfounded or excessive, or where an exemption in the Data Protection Act 2018 applies. If we refuse, we will tell you why, tell you that you can complain to us and to the supervisory authority, and tell you that you can seek a judicial remedy.

We do not charge a fee for a request. If a request is manifestly unfounded or excessive, we may charge a reasonable administrative fee or refuse, and we will explain our reasoning.

4. On behalf of someone else

If you are making a request for another person, send us written authority from them. If you are a parent or guardian of a user aged 16 or 17, we will consider the request taking into account the young person's own views and their right to privacy, which may mean we ask them directly.

5. Complaining to us

You have the right to complain to us about how we handle your personal data.

By email: operations@plumped.co.uk with "Data protection complaint" in the subject line.

By post: Data Protection Complaint, PLUMPED LTD, 124 City Road, London, England, EC1V 2NX.

In the app: Settings, Privacy, Make a complaint.

Tell us what happened, when, and what you would like us to do about it.

StepTiming
We acknowledge your complaintWithin 3 working days
We investigate and tell you the outcomeWithin 30 days
If we need longerWe will tell you before the 30 days are up, explain why, and give a revised date

We will tell you what we found, what we have done, and what you can do if you are still not satisfied. We keep a record of every complaint and review them for patterns.

6. Complaining to a regulator

You can complain to a supervisory authority at any time. You do not have to come to us first, although it often resolves things faster.

United Kingdom Information Commissioner's Office Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF Telephone: 0303 123 1113 Website: ico.org.uk

European Economic Area The data protection authority in the country where you live, where you work, or where you believe the problem occurred. Contact details for every authority are published by the European Data Protection Board at edpb.europa.eu.

Elsewhere If you are in the United States, see the US Privacy Notice for state specific routes.

You also have the right to an effective judicial remedy against us or against a supervisory authority.

7. Contact

PurposeContact
Data requests and complaintsoperations@plumped.co.uk
General supportcontact@plumped.co.uk
PostPLUMPED LTD, 124 City Road, London, England, EC1V 2NX